This article explores the Russian strategy of digital diplomacy, cyber warfare, and the use of artificial intelligence (AI) as fundamental tools in global competition. Initially welcomed, Russian soft diplomacy has experienced fluctuations due to information campaigns that have damaged the country’s international image. In recent years, Russia has developed a “digital diplomacy” to influence international public opinion, leveraging tools like social media to spread polarizing messages and alternative news. At the same time, the country has enhanced its cyber warfare capabilities, considering it an essential component of information operations and a means to achieve an asymmetric military balance against the West. The use of AI amplifies these operations, enabling large-scale disinformation and strengthening espionage techniques and cyber-attacks, with the goal of destabilizing adversaries and consolidating Russian influence on a global scale.